FOR IMMEDIATE RELEASE:
July 5, 2004

Contact:
Carly Miller
Director of Public Relations, Clothing of the American Mind
carly@clothingoftheamericanmind.com / www.clothingoftheamericanmind.com
+1.310.459.4532 office / +1.310.968.1808 mobile / +1.310.459.6900 fax

Clothing of the American Mind Hits the Road

A Campaign for Voter Registration Across America
July 2004

Los Angeles, California – On July 9th, Los Angeles-based not-for-profit apparel company, Clothing of the American Mind, will embark on a cross-country voter registration campaign hitting key cities in thirteen vital swing states. The RV Roadtrip will culminate at the Democratic National Convention in Boston, July 26 – 29. Along the 4,000 mile journey, Clothing of the American Mind will register thousands of new voters and promote progressive political change leading up to November’s presidential election.

Company founder Caitlin Blue and partner Valerie Dillman will travel in a 36’ RV to promote public education and awareness, inspire and register disenchanted voters and carry a powerful, positive message to the Democratic National Convention and the Kerry/Edwards campaign. The Clothing of the American Mind RV will appear at an of array politically oriented events, Kerry/Edwards fundraisers, club nights and private parties with voter registration forms in hand.

In addition to registering voters, the company will showcase its hugely popular line of topical t-shirts. The designs are politically-themed, featuring darkly humorous slogans lambasting the Bush Administration’s shortcomings and wrongdoings. Tongue-in-cheek team names like “Axis of Evil Doers,” “Environmental Destroyers,” “Halliburton Overchargers” and “No Child Left Behinders” are printed on sweatshop-free American Apparel jersey t-shirts. There is also a full line of tees, tank tops, underwear, sweatpants, shorts and onesies encouraging everyone to “VOTE” come November.

Clothing of the American Mind lets people wear their dissent stylishly while doing their part to get Bush out of office. Proud Americans who are showing support of Clothing of the American Mind include Krista Allen, Candace Bergen, Josh Brolin, Courteney Cox, Sheryl Crow, Jamie Lee Curtis, Kristin Davis, Ani DiFranco, Janine Garafalo, Tom Hanks, Arianna Huffington, Helen Hunt, Alexandra & Vanessa Kerry, Diane Lane, Spike Lee, Camryn Manheim, Moby, John C. Reilly, Tim Robbins, Mark Ruffalo, Charlize Theron and others. The shirts have already been featured in the Daily Breeze, Ms., Skirt Magazine and USA Today with coverage forthcoming in Cargo, Curve, Elle, Entertainment Weekly, FHM, Glamour, In Style, Time Out New York and URB Magazine.

Accompanying Blue and Dillman aboard the RV will be two acclaimed filmmakers, Giuseppe Asaro and Joan Van Tassel. Giuseppe Asaro is the director of the award-winning documentary “A Voice From Heaven” based on the life and music of Pakistani singer Nusrat Fateh Ali Khan. Joan Van Tassel is an Emmy-nominated documentarian who has contributed to ABC’s Nightline as well as the Los Angeles’ PBS affiliate. The duo will shoot footage for a grassroots political documentary following this group of young Americans making their way across the United States in an effort to win back the country. It might sound like MTV’s “Road Rules,” but this is The Real World with real young people doing something to foster change. Internet users will be able to follow the political progression by watching daily short video clips and blogs from the participants at www.clothingoftheamericanmind.com, starting Sunday, July 11.

The Clothing of the American Mind RV will be stopping in the following cities:
Friday, July 9th – Tucson, Arizona
Saturday, July 10th – Phoenix, Arizona
Sunday, July 11th – Sedona and/or Flagstaff, Arizona
Monday, July 12th – Albuquerque, New Mexico
Tuesday, July 13th – Santa Fe, New Mexico
Wednesday, July 14th - Oklahoma City, OK
Thursday, July 15th – Little Rock, Arkansas
Friday, July 16th – St. Louis, Missouri
Saturday, July 17th – Louisville, Kentucky
Sunday, July 18th – Columbus, Ohio
Monday, July 19th – Columbus & Cincinnati, Ohio
Tuesday, July 20th – Detroit, Michigan
Wednesday, July 21st – Cleveland, Ohio
Thursday, July 22nd – Pittsburgh, Pennsylvania
Friday, July 23rd – Washington, DC
Saturday, July 24th – Philadelphia, Pennsylvania
Sunday, July 25th – Hartford, Connecticut
Monday, July 26th – 29th – Boston, Massachusetts

ABOUT CLOTHING OF THE AMERICAN MIND: Clothing of the American Mind came into being on the one-year anniversary of the United States’ invasion of Iraq. It is a grassroots effort to encourage people to use the power of their vote to change the direction of the U.S. under Bush. Clothing of the American Mind has created an ideal way to let people make a statement while simultaneously starting a dialogue about the real issues and raising funds for organizations working for Democratic change, including the Democratic National Committee, Kerry for President, MoveOn.org, Office of the Americas, Peace Action, Southwest Voter Registration and others.

CONTACT INFORMATION: For more information, log on to www.clothingoftheamericanmind.com. If you are interested in scheduling an interview with founder/designer Caitlin Blue while Clothing of the American Mind is in your city, contact Carly Miller at (310) 459-4532 or carly@clothingoftheamericanmind.com.