FOR IMMEDIATE RELEASE:
January 8, 2008

Media Contact: Thomas DeLorenzo
Clothing of the American Mind / http://www.cotam.org
ThomasDeLorenzo@mac.com/ Direct: 323.656.1068 / Mobile: 213.407.6988

Clothing of the American Mind Launches VOTE FOR CHANGE T-SHIRT
T-Shirts with Style & Substance

Los Angeles – Clothing of the American Mind has been creating eco-conscious fashions for the politically progressive since mid-2004, introducing its first organic t-shirt in late 2005. The grassroots company is now proud to introduce its VOTE FOR CHANGE t-shirt in response to the ground swell surrounding the Presidential primaries. Fair Trade, sweatshop-free, American-made, environmentally safe and responsible, Clothing of the American Mind (COTAM) is breaking new ground in the politically conscious eco-fashion realm and giving consumers an opportunity to flex their purchasing power in a positive way while making a statement and engaging in everyday activism by simply wearing one of our t-shirts.

With the explosion of new voters on both sides of the fence surging to the polls in the Iowa Caucuses, the American people are ready for a change and what better way to announce that than with a t-shirt from Clothing of the American Mind. By purchasing and wearing Clothing of the American Mind products, our global, savvy customers are stylishly promoting democracy, protecting the earth’s valuable resources and making this world a better place for us all. And, by donating a percentage of each sale to various vital causes and candidates, COTAM really does remain true to its mission of supporting the progressive agenda.

American-made and sweatshop-free, our shirts are made with super-soft 100% certified organic cotton. Organic cotton is grown using methods and materials with a low environmental impact, whereas conventional cotton crops account for more than 25% of all pesticides used in the U.S., some of which are among the most toxic chemicals classified by the EPA. In addition, all of our new organic styles are created using a special method called REHANCE©, which eliminates all the harmful chemicals from the dyeing and design process and allows for the extended life and quality of the product, increasing the overall sustainability of our merchandise. COTAM is proud to be on the cutting edge of utilizing emerging technology to further our progressive message and mission.

Clothing of the American Mind’s full organic line is part of the company’s increased efforts to further its own sustainability, protect our endangered environment and leave a lighter footprint on the earth. It is not only our commitment to preserving the environment that we take seriously, but also our impact on the community and the people with whom we do business, which is why we adhere to Fair Trade guidelines. Each company and supplier we associate with provides fair wages and positive employment opportunities to its employees.

Since 2004, Clothing of the American Mind has donated more than $35,000 to progressive causes and candidates committed to issues of social and political justice, including electoral reform, supporting our troops by bringing them home, preserving our planet, fighting for universal health care, protecting women’s rights and their bodies from governmental invasion and keeping our privacy intact and protected from unlawful government surveillance. Visit us online at http://www.cotam.org or at our flagship store located at 1284 W. Sunset Blvd. in the Echo Park neighborhood of Los Angeles.